Hipobuy Sizing Guide 2026 — EU vs US vs CN

Sizing is the most common reason for QC rejections and returns on Hipobuy. Entirely preventable if you know the rules.

Shoe sizing — the most important section

The key rule: when in doubt, size up half a size. Chinese sizing uses EU as standard but labelling is inconsistent.

Clothing sizing

Chinese clothing sizing runs 1–2 sizes smaller than US. A Chinese XL often corresponds to a US M. Always use the centimetre measurements in the listing, not the size label.